RKMA Market Research Handbook Series
These e-books provide a good general foundation for consumer market research. Although each handbook covers a specific industry, they are all organized the same way. Topics include market assessments, forecasts, sector trends, statistics, and business-to-business marketing, along with links to other websites. Titles are updated annually and may be accessed from the library’s online catalog:
Enter the search: “rkma”
Check the results list for the title covering your industry
Look for the Read this e-book link and click it to access the selected title.
If you try to use these handbooks from off campus, you will be required to log in using your Eagle ID
Contact Regina Beard, business librarian (firstname.lastname@example.org), with questions about this resource.