Market Research @ the Library

Mintel Reports icon DemographicsNow icon

FGCU Library provides several options for market research assignments.

  • Mintel Reports, categorized by Sector, Theme, and Demographic, provide analyses of industries, potential customers, and lifestyles. Users may tailor reports, exporting just the sections needed.

  • DemographicsNow- the user determines the demographics and geography included create customized and downloadable reports. Reports are exported in PDF format.

  • Claritas Segmentation & Market Solutions - take advantage of the report templates to create customized reports based on your particular demographic and analysis or geographic area. Reports are exported in PDF format.

You will need to login for full access if you try to use the database from off campus. Contact Regina Beard, business librarian (rmbeard@fgcu.edu), if you have questions about these or any business resources.